The eCommerce effectiveness audits we provide are designed to cover a selection (tends to vary) of aspects of your eCommerce operation – ranging from the effectiveness of your technology stack, the suitability and utilisation of your eCommerce platform, usage of third-party solutions and the overall customer experience.
The scope of an average audit that we’d complete would generally focus on the following:
eCommerce platform – Is the platform right? Are key features being utilized? Are integrations working effectively? Does the platform allow the business to scale? Is the platform stable and secure? Could the technologies work better together?
Customer experience – Are the priorities right? Is the UX as effective as it could be for key groups of users? Is the mobile UX strong enough? Should additional third-party technologies be used?
Investment – Are we getting a good return on investment? Are we spending money on the right areas? Should we be investing more or less on technology?
These are common areas we’d cover – but the scope varies massively per client.